Kerry Express Reinforces Customer-Centric Strategy with express service and e-Label Tech for Superior Convenience amid Social Commerce Boom


Riding the wave of social commerce, Kerry Express is stepping up its game, offering customers an express parcel delivery experience with maximum benefits. Wunderman Thompson, citing the 2023 “Thailand’s Future Shopper” survey, unveiled that Thailand boasts the highest percentage of consumers making purchases through social commerce globally, standing at 91% — a notable increase from the 2022 figure of 88%. Additionally, the survey highlighted that the Thai live streaming commerce for product transactions secured the third position globally, with a significant 73% in the preceding year.

Being the country’s leading express delivery provider, Kerry Express is strategically aligned to embrace the ever-expanding realm of the social commerce market. It also adapts to the prevailing online shopping behaviors and preferences of Thai consumers, characterized by a demand for swift, reliable, and hassle-free product delivery, where waiting is the least desirable option. In response, Kerry Express has doubled down on its commitment to the Customer-Centric strategy, catering to the diverse needs of customer segments, encompassing social commerce, e-commerce, and SMEs. Kerry Express provides:

  • Next Day Guaranteed, allowing for the assurance of swift and reliable nationwide parcel delivery, where parcels reach their destination across the country promptly — no prolonged waiting times.
  • e-Label System, an innovative technological solution designed to revolutionize the process of parcel handover at storefronts, providing customers with a seamless and efficient experience. At Kerry Express Parcel Shops, customers can easily acquire an e-Label sticker from the packing area, affix it to their parcel, and utilize the QR Code for swift completion of recipient information. This process not only expedites parcel delivery but also eliminates waiting times, optimizing the entire handover procedure in a cohesive and effortless manner. As an additional convenience, customers may choose to copy addresses directly from their mobile devices and seamlessly integrate them into the e-Label system. This comprehensive approach ensures a truly streamlined and user-friendly experience for all parcel transactions.

Miss Virinda Oradidolchest, Head of Brand Marketing at Kerry Express (Thailand) Company Limited, shared insights into the e-Label system, a key element in enhancing the company’s Customer-Centric strategy. She emphasized, “All our services and benefits are meticulously crafted to align with customer needs. One of our most recent and notable additions is the e-Label system, coupled with parcel creation through our application. This innovation is aimed at fulfilling the increasing demand for speed and convenience from our customers. Beyond the existing array of services and benefits, Kerry Express boasts an extensive network of over 36,000 service points across Thailand, ensuring coverage in every area and community. Our dedicated staff, trained to the highest standards, is committed to ensuring the safe and timely delivery of customers’ parcels, perfectly embodying the philosophy ‘Speed with Love.’ This reflects our unwavering commitment to strengthening our long-standing Customer-Centric strategy.”

For more information, please visit https://th.kerryexpress.com/th/home

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