Top quality-focused partners, Kerry Express – Betagro, debut the country’s first state-of-the-art cold express platform “KERRY COOL”

8 Nov 2021

“Kerry Express”, the country’s express delivery leader and Betagro Group, Thailand’s leading agro-industrial and food company, announce the collaboration and officially sign the Joint Venture Agreement. The partnership plans to invest over one billion Baht to set up “KERRY COOL”, the forefront cold express delivery platform driven by world-class technology, process engineering and ultimate user-experience across Thailand for the best customer experiences.

Mr. Alex Ng, Chief Executive Officer of Kerry Express (Thailand) Public Company Limited, reveals that “KERRY COOL will be operated under Kerry Betagro Company Limited, which is 60% held by Kerry Express and 40% by Betagro. The majority of the investment budget will be utilized to establish the state-of-art cold express facilities and equipment to create nationwide hub-and-spoke service footprint. World-class technology will be adopted to ensure premium standards and efficiency and we aim to be the first to provide cold express delivery platform with Kerry Express-copyrighted advanced technology & signaling system. Real-time tracking systems will be installed to connect information from all delivery vehicles by the satellite system enabling real-time track and trace as well as temperature monitoring from first to last mile. Moreover, Kerry Express’s expertise in express delivery with hub-and-spoke model will also be applied, leading to optimum delivery efficiency enabling customer accessibility to premium services at affordable price. The company expects that “KERRY COOL” will become the market leader and contribute 25% to total Kerry Express top line in the next 3-5 years.”

Mr. Vasit Taepaisitphongse, Betagro Group’s Chief Executive Officer and President further shared that, “At Betagro, we are dedicated to uplifting Thailand’s food industry by being a leader in producing and distributing, high quality, safe and fairly priced foods, which consistently adhere to the highest quality and safety standards.

We have observed that Thailand’s cold chain delivery industry is still in an early stage of development. Existing players focus largely on B2B services, with limited services that tailor to medium and small enterprises and end-consumers. In light of shifting market behaviors and especially an acceleration towards e-commerce and food delivery, we have been looking for an opportunity to work with a strong partner to jointly elevate Thailand’s cold chain infrastructure and provide Thai customers with high quality cold express delivery at fair prices. Today we are happy to announce our joint venture with Kerry Express to create a new cold express platform, “KERRY COOL.” This new platform aims to uplift Thailand’s food industry and food safety standards, thereby creating new business opportunities for food producers and entrepreneurs of all sizes across Thailand and helping to support new mobility-oriented lifestyles of Thai consumers. By combining the respective strengths of Kerry Express and Betagro Group, we believe KERRY COOL will become a new standard in Thailand’s food industry and serve as a key link to connect all stakeholders across Thailand’s food ecosystem.