Kerry Express and Betagro Group Announce JV “KERRY COOL” Cold Delivery Platform Driven by World-Class Technology at Affordable Price. Aims to be Thailand’s Number 1 Cold Chain Delivery Service Provider
11 Oct 2021
Kerry Express (Thailand) Public Company Limited (“Kerry Express”), a leading express delivery service in Thailand have joined forces with Betagro Group, Thailand’s leading agro-industrial and food company, to launch a delivery platform for frozen and refrigerated foods under the brand ‘Kerry Cool’. The platform will operate under the company “Kerry Betagro Company Limited” which will be Thailand’s first cold delivery platform emphasizing world-class quality, technology, equipment, wide range of value-added services as well as being affordable in price. Kerry Cool’s hub-and-spoke delivery methodology will be optimal for a variety of products, ranging from chilled fresh produce and meats to frozen foods.
Mr. Alex Ng, Chief Executive Officer of Kerry Express (Thailand) Public Company Limited, reveals that “The country needs quality delivery service for cold and frozen product nationwide. Whereby the market itself is highly fragmented with unpredictable standard measures and inconsistent services. We saw demands not served. With Kerry Express’s strong commitment in quality and scalability, we will provide Thai people with trustworthy services in terms of speed, hygiene and user friendliness as well an eventual nationwide coverage. Our temperature-controlled truck can be tracked real-time with consistent temperature monitoring from first to last mile. Our service will surpass existing service standard and will be trusted by consumers like they do to Kerry Express’s normal parcel services.”
Mr. Vasit Taepaisitphongse, Betagro Group’s Chief Executive Officer and President further shared that “Betagro Group is Thailand’s leading fully integrated food company, producing and distributing high quality, safe and fairly priced foods. Over the years, we have consistently focused on adhering to the highest quality and safety standards, which have earned the trust of household across Thailand through our leading Betagro and S-Pure brands. Having been an integral player in the Thai food industry for some time, we are seeing a shift in Thai consumption preferences and purchasing habits, especially a stronger demand for food hygiene and an acceleration of e-commerce and food delivery. To cater to these growing consumer needs, we have chosen to partner with Kerry Express to introduce Kerry Cool, a world-class cold delivery platform, which aims to connect food producers and restaurant operators of all sizes to end-consumers across Thailand. Through combining the respective expertise of Kerry Express and Betagro Group, we believe this partnership will provide food producers, restaurants and end-consumers across Thailand with uncompromising food safety and peace of mind, at reasonable prices.”
Kerry Cool will be available for both Walk-In customers at Kerry Express and Betagro Group stores as well as by Door to Door (D2D) pick-up booked from mobile and web application at launch.
“With well-established reputation, market expertise and strong commitment on quality from both Kerry Express and Betagro Group, we are confident that Kerry Cool will soon be Thailand’s no. 1 temperature-controlled delivery service provider. We plan to initially service the business-to-business market by the end of 2021 and will later expand into business-to-consumer cold-package delivery through Kerry Express’s and Betagro’s service points by the second quarter of 2022. We aim to uplift the cold delivery standard like we did to the express industry. And with strong alliance, we will make cold delivery driven by world-class quality standard widely accessible for Thai consumers. Mr. Alex added.